Indexing and crawling are two concepts you need to learn about if you ever want to rank in search engines. Without crawling, you site can’t be indexed, and without indexing, your site can’t rank. You have to know how to do the first two in order to achieve the third, and the third is the whole point of SEO.
It’s tough to know exactly how search engines work, but there is one outfit that does a good job of coming up with a lot of reasonable assumptions based on testing and experience in the SEO business. SEOmoz seems to be right most of the time when it comes to search engine optimization, they have some good tools to use, and they recently released a video that explains the details behind crawling and indexing pages.
While the information in the video is really just the best guesses that the SEOmoz team has come up with, they make a lot of sense and SEOs can reasonably assume that SEOmoz people know what they’re talking about. While a lot of what’s discussed is common sense, it’s always good to see it laid out on a whiteboard and put in front of you all at once. It shows people exactly what they need to focus on, and how much work has to potentially be put in to it.
Of course, after crawling and indexing, the pages still need to rank well, but you have to walk before you can run. Make sure your pages have the potential to rank before you try to increase their rankings.
SEOmoz Whiteboard Friday - Crawling & Indexing from Scott Willoughby on Vimeo.
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