The SMX (Search Marketing Expo) has already made its stop in London this year, and some interesting tips were brought up during the event. There have been several posts that list some of the more helpful tips that were discussed, and we’ll summarize some of those in this post. USASEOPros already does most of these things, but a lot of people seem to be behind the times. It’s important to keep on top of the SEO community, or it’ll leave you behind pretty quickly.
One of the posts about SMX London is a list of quotes from the event and it can definitely be helpful for marketers and SEOs. Most of these quotes come from two people who really seem to know what they’re talking about when it comes to SEO: Rand Fishkin (from the SEO authority SEOmoz) and Patrick Altoft (from Branded3). They both had some very interesting (and sometimes obvious) things to say that people should think about.
One of my favorite quotes from Rand is, “Alexa data is slightly better than random guessing.” This has always seemed to be the case, but for some reason a lot of people still believe that Alexa is an authoritative source for data that they don’t actually produce. One of the more obvious, but still little-known facts that Rand covered was that Google devalues links in sidebars and footers. If you want a link to have power, make sure to put it in the main body.
Patrick had some good things to say at the event as well, and one of the quotes that stuck out to me in the article was, “It doesn’t matter if a link is paid for or not. Important is if the end product looks like a paid link or not.” The debate between whether or not buying links is kosher has been argued for a while, and this is an interesting outlook on the situation. While Patrick obviously doesn’t mind buying links, he brings up a good point: make sure they don’t obviously look like they’ve been bought if you do decide to go that route.
A different blog post includes an attendee’s notes that he wrote up after going to the event. The post lists 41 tips that he heard while listening to presentations, and there’s some good stuff in there. Some of the better tips in the list include paying attention how your competitor’s site is set up for SEO, and also optimizing for popular misspellings (but make sure to do this in a professional way.
For an Internet marketing, the SMX events can be a great benefit to your profession. The events happen all across the globe, so when you’re unable to attend one, it’s great to see that other people are willing to spread the knowledge like the creators of the above two posts do.
May 27th, 2009 at 4:10 pm
[...] New blog post about information that came out of SMX London 2009 events: http://usaseopros.org/interesting-notes-smx-london-2009/ [...]
June 11th, 2009 at 9:14 am
[...] In 2009” was one of these things. A lot of what we already know still holds true and other SMX events like the one in London covered some of the information, but there were some tweaks to how search engine giant Google is [...]