While the Search Marketing Expo (SMX) continues in Seattle today, some people are overlooking an equally important presentation that was given by Matt Cutts a few days ago at Wordpress’ WordCamp in San Fransisco.
The presentation that Matt Cutts gave at WordCamp has a lot of very helpful tips for bloggers who need to get an idea of what search engine optimization is all about. During the presentation, Cutts had a 50-slide slide-show about what SEO is, what to do, what not to do, and what he personally does on his own blog. Cutts showed the plugins he uses on his own Wordpress blog, and yes, he uses Wordpress, not the Google blog network.
Some of the stuff that Cutts talked about is obvious to more experienced SEOs, but it’s a short presentation that can’t hurt to check out. We at USASEOPros already do most of what Cutts was talking about, but it’s always good to be reminded by he who is the embodiment of the Google algorithm.
Basically, Cutts said to create good content, which is what you can expect from someone who works for Google. If you look and listen closely however, you can pick out some tips that go beyond what Cutts is paid to say. The slide-show presentation suggested learning how to identify and use alternate key phrases in your content, optimizing URLs, getting feed data, and a few other things that can be seen over at his blog. One person that should definitely be followed if you’re interested in SEO is Matt Cutts, but take what he says with a grain of salt: he is kind of the enemey of SEO.
The WordCamp event is for developers and users who want to know more about the product they’re involved with. It doesn’t matter whether you use the .org or .com version of Wordpress, both could benifit from the event. It was great to see that Cutts was there to throw in the knowledge he has, and there were also other speakers there to talk about non-SEO topics.
June 2nd, 2009 at 5:20 pm
[...] New blog post up about the Matt Cutts presentation at WordCamp: http://usaseopros.org/seo-tips-wordcamp-2009/ [...]
June 26th, 2009 at 5:01 pm
[...] he does. He can be seen attending most of the large search marketing conferences, and routinely gives presentations on how to properly rank well in search engines. Cutts also gives tips on what not to do while putting together pages on a [...]