USA SEO Pros: Reporting Industry News

It’s a joy to be in the changing industry of SEO, and it was very refreshing to see what was going on during the second day of the Search Marketing Expo (SMX) Advanced conference. We also covering the first day of SMX yesterday.

At the conference, they covered many things that are good to keep in mind, and touched on good habits that everyone should keep in mind when working on Web sites. There were two things that I got the most joy out of reading, the first was how to better add flash in to a site and not lose out on all the rankings. I am someone that enjoys the look and feel of a good flash site and likes adding audio and video, and I like to learn new things that will allow me to do this and not lose rankings. To add to it, most major search engines are also working hard to index sites that are composed mostly of flash. In my mind this just makes for an all around better web experience, but it is still far from being perfect and not for every site.

The other interesting thing covered at SMX was conducting an SEO Audit and the many sides to consider in doing so. The presentation was very well laid out and gave many tips to consider when performing an audit on a site. Some of the tips included looking at URLs, site navigation and site latency. There is also a great list of tools that were talked about that can help you in your quest of making the most search friendly pages. I would have to say that the key to having a good audit is being able to keep proper track of problems and what actions you tried to do to correct the problem. This will let you see over time what has worked and what effect everything had. Sometimes it will not just be one thing keeping you from getting high rankings, but it will be a few small factors working together that have a negative effect on the site you are working on.

I think that every SEO tech out there can take a little comfort in knowing that most true techs out there are dealing with the same issues. This conference shows just how true that is. I would say if you have been in the business for years or are just starting out, reading the articles at searchmarketingexpo.com are well worth the time. I know I have enjoyed the experience and can’t wait to see what others have to say about it.