We recently submitted the USASEOPros company blog to the new Amazon.com Kindle Blog Publisher to see what it was like, and what it can do for SEO. The process was relatively simple, and we now have a cool little Amazon.com store for the Kindle version of our company blog. Overall, submitting your blog is definitely a good idea, but there are some problems we saw with the setup they have for the program. It’s still in its beta form, so some setbacks are understandable. These setbacks may not affect USASEOPros, and they should be taken care of before the real version comes out.
One of the most obvious problems with the Kindle Blog program is that it is very simple to claim a blog that doesn’t belong to you. TechCrunch has already had some extensive experience dealing with this, as they have had their blog claimed by someone else, and have also stolen someone else’s blog (don’t worry, it was all to test out the system, no actual thieving was involved). There is also a problem with the pricing and split for blog creators: Amazon has full control over pricing the subscriptions and bloggers only get 30 percent of the take.
Going beyond those couple of obvious problems, the real question here is: what can submitting your blog to the Kindle Store do for SEO? We’re still in the beginning stages of this, but there are a few things we can tell you. First, the setup process only takes a few minutes, so even if it doesn’t do much for SEO, it still may be worth a shot. Although we haven’t seen much effect so far, we only set up the store this morning, and some stuff has already happened.
After we submitted the blog, it only took a few hours for them to verify it and set us up with a cool USASEOPros Amazon page. If this Amazon page has the juice it should, it’s possible that it may rank well for the brand name, which would be interesting. A more interesting aspect would be if Amazon throws a couple of links to our blog around their site. This could do some cool things for the SEO of the blog, but we’ll have to wait a little longer before we can see if any of that stuff happens.
If the Kindle Store does end up doing good things for SEO, Amazon better be watching carefully or they’re going to get massive amounts of spammers very quickly. It was so easy to sign up, that it seems like it would be hard to have anti-spam stuff for the program in place at this point. We’ll just have to wait and see.
UPDATE: After a night of getting pumped full of Amazon.com juice, our company blog seems to be doing noticeably better for certain keywords. While this could be some sort of coincidence, chances are the Kindle submission had something to do with this happening. Hopefully this keeps up, and let it be known that this is potentially and useful way to give your blog a bit more SEO power.
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