When it comes to SEO (search engine optimization) and PPC (pay-per-click), it can be difficult to tell which one is better for business. It’s a debate that has gone back and forth for some time, and the truth is, both are needed to have the biggest effect. But just because both are useful ways of advertising a business, doesn’t mean they are equally effective. With most businesses, SEO is the best way to get traffic to your website with PPC being a nice compliment, and that’s now becoming obvious to a bigger section of the business world.
A recent study by Hitwise shows the amount of traffic coming from PPC is decreasing, while the amount of traffic from organic search engine links is going up. This suggests that SEO is becoming more effective while PPC is becoming less-so. PPC isn’t dead yet, but if this trend continues, there will be little reason to pay search engines for traffic. Instead of paying search engines, it is becoming much more cost effective to hire an SEO company to get you ranked well in organic search results.
The data Hitwise used for their study compared traffic from the last four weeks to traffic from a year ago. The amount of searches being performed aren’t going down, but the amount of traffic coming from PPC is. While the reason why PPC traffic is decreasing could be attributed to a number of things, the fact that it is decreasing is really all that matters.
The fact is: PPC traffic is going down, the reasons don’t matter as much as the end result. If PPC traffic is going down, it doesn’t make much sense to invest in it over organic SEO. It’s becoming obvious that SEO is the wave of the future when considering how to go about Internet marketing, and those who jump on the bandwagon earlier will reap more rewards.
If you need a crash course in the differences and benefits of PPC versus SEO, the video below has interviews from some prominent professionals in both fields and has some valuable information for people who are looking to get a better grasp on both concepts.
Recent Comments