USA SEO Pros: Reporting Industry News

There is no denying the importance of search engine optimization (SEO). You might have the best content ever written, but if no one knows it’s there, it won’t do you or anyone else much good. SEO ensures that your website is presented to searchers so you gain more traffic and more opportunities to turn that traffic into conversions. SEO gives you opportunities, but it’s up to you to make the most of them. That’s where conversion optimization comes in. Your site needs to be optimized not just to bring visitors to it, but also to turn those visitors into paying customers.

Engage Your Visitors

You want to engage your visitors as much as possible. Think of a way to add calls to action on your website. Remember you are in charge of how you want your visitors to search your website, and to ultimately buy from you. Adding graphics, hyperlinks, and even short forms can prompt your visitor to move forward through your website, until they have officially landed on the page you want them to be. If you decide on using forms, try to keep them short and to the point, otherwise your visitor may lose interest and move away from your website, which would be a bad thing. If you have great imagery and solid content then make it easier for your visitors to obtain more information. All of this can lead to interested visitors, which in turn can bring you more business.

Provide Vital Information

Surprisingly enough, many websites do not have the right information on their landing page. If you want your visitors to continue through your website, then you have to offer them the vital information they need, like a phone number. Yes, believe it or not, many companies forget to add their contact information for visitors to find, and this could be a problem. Remember you want to engage your visitors and provide them with easy access and information throughout your website.

Grab Your Visitors’ Attention

Gain your visitors’ interest by providing incentives throughout your website. If you want to gain information from your visitors, like their phone number and email address, then give something away in exchange. People love receiving free stuff, even if they just have to fill out a short form. Taylor your website based on the type of user you expect will visit your site.

SEO can work wonders for your website and for your business. Keep your website updated on a regular basis and optimize it to gain maximum conversions. Transform your website into a well-optimized site for search and for conversions to gain the traffic and business that will make your business a success.

Entertainment is where the action is, and Yahoo is doing their best to capitalize on it. Yahoo has introduced new search features that will enable users like you and me to access entertainment and news content more fluidly. For one thing, users can now find a slideshow above the search results for topics that are on the Trending Now lists. Keeping up to date on the latest, Yahoo search engine users will also be able to find shortcuts for entertainment related topics such as images, articles, videos, tweets, event listings and much more.

In addition to this new change, Yahoo has improved its mobile search for cell phones like the Android and of course the iPhone. By using the latest in HTML5 technology, users will be able to gain better search result by using their mobile devices. Yahoo’s new changes come from the company’s desire to reach out to its users and provide them with more relevant, interesting, and informative content that will help them get things done faster and easier.

This is just the beginning to many changes that are to come. Yahoo intends to go even further with technology by providing other UI/UX innovations. While this has yet to happen, many users are waiting in anticipation for the additional upgrades and features that Yahoo will present next. Going with the flow and keeping up with its competition, Yahoo is moving forward with better and more advanced ways to keep its users happy.

Real-time searching. Many claim to offer it, few actually do. The leader of real-time search so far would have to be Twitter. Many celebrities take part in tweeting, companies do so, and it’s mentioned as a major part SEM from many speakers if you have ever attended a Wordcamp convention. But what is real-time searching exactly? Just as importantly, what isn’t it?

As stated by Danny Sullivan on Search Engine Land, blogging is not one of those things that can be considered real-time searching. This is due, he says, to the amount of time that is taken from its conception to it’s publication. Which could take anywhere from a few minutes to a few days depending on the amount of research put into said post. Hardly anything close to what one would consider “real-time”.

So what is real-time searching? Tweeting, of course, is as good as it gets as far as we’ve come technologically. But you can’t exactly search for it on Google and expect to see your best friend eating a peanut butter cookie. One; because it’s just not first page material. Two; because Google is currently unable to index the lot of the tweets that occur on Twitter. The only one capable of doing so thus far is, of course, Twitter itself.

So what is the advantage of real-time searching in comparison to regular search engines? Maybe you want a broad subject in a field such as…lets say computer components. Try that on a real search engine and you would undoubtedly get companies trying to sell you their products, not about any advancements made. The results you find may even be dated a month old or longer. Real-time searching in comparison would give better results in terms of if a company was planning to release a better video card, or was designing a higher-end motherboard. Sure, you are bound to see some mundane results like “lol Hey, I picked up a new 8GB USB. Ted owes me a dollar.”, but this is the internet we’re talking about, random stuff happens.

In my opinion, if Twitter and Facebook were to do a joint effort, the result could only be beaten by computers hooked up to our brains. Tweeting our thoughts in true real time.

The video below is Biz Stone, one of the founders of Twitter, discussing real-time search and his company.

We just posted a great article on our main USA SEO Pros company blog about search engine market share and user loyalty. There have been a few articles coming out about how loyal searchers are to one search engine, and how that could work for or against Bing and the other Google competitors.

No one has come close to Google in terms of market share for a long time, so they’ll probably need to come up with something pretty unique in order to compete. The fight has long been for second place, and Yahoo! has held that spot for a while now, except for one day in early June when Bing took the #2 spot for less than a day.

Zack at USA SEO Pros has looked in to the concept of search engine loyalty and has posted a great blog about it. If you’re interested in the material, make sure to check it out, the link is at the beginning of this article.