An interesting column has come out of Search Engine Land listing 85 different reasons why developers and designers help keep the business of SEO alive. Some of the reasons in the list seem to be legit, but the column has received some criticism for generalizing too much. The column understandably could be offensive to designers and developers, but at the same time, there could be truth to what the author of the column is saying.
Some of the criticism of the article can be found on the Sphinn page. The author says she had to generalize a bit to make the article work, but some disagree with her. Some of the 85 reasons in the list suggest that designers and developers think SEO is impossible, SEO is keyword stuffing, and SEO is a magic formula. In general, the reasons on the list fall into two categories: SEO myths and hidden SEO tips.
The myths in the list seem to be there to try to be funny, and the tips can be found in reasons like: SEO is all about the long-tail. Of course, it’s not all about the long-tail, but some of it is. The reasons that say what SEO is “all about” aren’t true, but if you replace “all about” with “sometimes” there is some truth in what is being said.
Even if you don’t agree with the list, it’s good article to check for the SEO tips if nothing else.
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