USA SEO Pros: Reporting Industry News

One of the questions I’m asked most frequently is, “How do I get better Google rankings for my business?” While the answer to that question can be very complicated, a lot of people who ask me this seem to think I’ll be able to tell them something quickly that will fix all of their problems.

The truth is, it takes a good amount of knowledge, some consistent work, and a little bit a creativity to get the results you’re looking for. It’s not as simple as a quick fix, and in today’s search engines, it takes more than some content and a good product. Ranking your business on Google can be especially tricky, since this is the search engine that a lot of people go after. You need to have your website optimized in order to have a chance to compete on a search engine like Google.

One of the problems with getting your website optimized, is that the rules what you you should do to increase your rankings can change from day to day. Search engines are changing their algorithms all the time, which means if you aren’t staying on top of the updates, your site can suffer some unexpected penalties. A good way to combat this is to hire an SEO firm where their job is to stay on top of these changes, so they can optimize your site accordingly.

Google is a very competitive search engine, so getting good rankings for the key phrases you want can be very difficult without some professional help. Unfortunately, a lot of companies charge large amounts to help you get the rankings you need. Some firms charge as high as six figures to get your business ranking on top of the search engines. This kind of price might work well for top-shelf large businesses, but what about small ones? That’s where USA SEO Pros comes in.

We focus on search engine optimization for all kinds of companies, including small businesses. And in addition to our SEO services, we also provide companies with the other Internet marketing services they may need. Make sure to check us out if you’re looking for SEO services, but can’t see why you’d need to spend five of six figures on your campaign.

We recently submitted the USASEOPros company blog to the new Amazon.com Kindle Blog Publisher to see what it was like, and what it can do for SEO. The process was relatively simple, and we now have a cool little Amazon.com store for the Kindle version of our company blog. Overall, submitting your blog is definitely a good idea, but there are some problems we saw with the setup they have for the program. It’s still in its beta form, so some setbacks are understandable. These setbacks may not affect USASEOPros, and they should be taken care of before the real version comes out.

One of the most obvious problems with the Kindle Blog program is that it is very simple to claim a blog that doesn’t belong to you. TechCrunch has already had some extensive experience dealing with this, as they have had their blog claimed by someone else, and have also stolen someone else’s blog (don’t worry, it was all to test out the system, no actual thieving was involved). There is also a problem with the pricing and split for blog creators: Amazon has full control over pricing the subscriptions and bloggers only get 30 percent of the take.

Going beyond those couple of obvious problems, the real question here is: what can submitting your blog to the Kindle Store do for SEO? We’re still in the beginning stages of this, but there are a few things we can tell you. First, the setup process only takes a few minutes, so even if it doesn’t do much for SEO, it still may be worth a shot. Although we haven’t seen much effect so far, we only set up the store this morning, and some stuff has already happened.

After we submitted the blog, it only took a few hours for them to verify it and set us up with a cool USASEOPros Amazon page. If this Amazon page has the juice it should, it’s possible that it may rank well for the brand name, which would be interesting. A more interesting aspect would be if Amazon throws a couple of links to our blog around their site. This could do some cool things for the SEO of the blog, but we’ll have to wait a little longer before we can see if any of that stuff happens.

If the Kindle Store does end up doing good things for SEO, Amazon better be watching carefully or they’re going to get massive amounts of spammers very quickly. It was so easy to sign up, that it seems like it would be hard to have anti-spam stuff for the program in place at this point. We’ll just have to wait and see.

UPDATE: After a night of getting pumped full of Amazon.com juice, our company blog seems to be doing noticeably better for certain keywords. While this could be some sort of coincidence, chances are the Kindle submission had something to do with this happening. Hopefully this keeps up, and let it be known that this is potentially and useful way to give your blog a bit more SEO power.

When it comes to SEO (search engine optimization) and PPC (pay-per-click), it can be difficult to tell which one is better for business. It’s a debate that has gone back and forth for some time, and the truth is, both are needed to have the biggest effect. But just because both are useful ways of advertising a business, doesn’t mean they are equally effective. With most businesses, SEO is the best way to get traffic to your website with PPC being a nice compliment, and that’s now becoming obvious to a bigger section of the business world.

A recent study by Hitwise shows the amount of traffic coming from PPC is decreasing, while the amount of traffic from organic search engine links is going up. This suggests that SEO is becoming more effective while PPC is becoming less-so. PPC isn’t dead yet, but if this trend continues, there will be little reason to pay search engines for traffic. Instead of paying search engines, it is becoming much more cost effective to hire an SEO company to get you ranked well in organic search results.

The data Hitwise used for their study compared traffic from the last four weeks to traffic from a year ago. The amount of searches being performed aren’t going down, but the amount of traffic coming from PPC is. While the reason why PPC traffic is decreasing could be attributed to a number of things, the fact that it is decreasing is really all that matters.

The fact is: PPC traffic is going down, the reasons don’t matter as much as the end result. If PPC traffic is going down, it doesn’t make much sense to invest in it over organic SEO. It’s becoming obvious that SEO is the wave of the future when considering how to go about Internet marketing, and those who jump on the bandwagon earlier will reap more rewards.

If you need a crash course in the differences and benefits of PPC versus SEO, the video below has interviews from some prominent professionals in both fields and has some valuable information for people who are looking to get a better grasp on both concepts.