If you’re interested in running your own Web site or doing anything involving search engine optimization, it’s a good idea to check out the YouTube videos Matt Cutts hosts. Cutts seems to be the embodiment of the Google algorithm, so anything he says should definitely be looked in to. The videos on this channel involve Cutts answering questions that people have asked concerning ways to get their Web sites ranking better on Google’s search engine.
These videos can be extremely helpful. Some of the stuff is just common sense, but there are dozens of videos, and chances are you’ll find something out you didn’t know before.
Cutts’ job title at Google is “Head of the Web Spam Team,” which doesn’t sound like “SEO Ambassador,” but that ends up being a good chunk of what he does. He can be seen attending most of the large search marketing conferences, and routinely gives presentations on how to properly rank well in search engines. Cutts also gives tips on what not to do while putting together pages on a Web site, since there are a variety of different penalties that can be enforced by engines like Google’s.
Below are a few different videos from the channel you can check out. If the content seems interesting, the link at the beginning of the post will take you to the channel that as all of the different video Matt Cutts has done so far. By the way, he has the same red shirt on in a lot of the videos, because he’ll do a series of videos, then publish one each day.
If you’re familiar with the Internet at all, you’ve most likely heard of YouTube. Heck, even television shows make references to it. Odds are, if you’re reading this, you’ve been on it a few times yourself. YouTube is changing how they feed us the ads of their sponsors. Having the ads stuffed down at the bottom is no longer working for them and they seem to think a new approach is needed. This brand new approach involves placing ads directly in whatever clip you’re trying to watch and giving you the option to watch a longer clip.
Oh wait, Hulu has already been doing this for months.
Personally, I believe this to be a step in a better direction for YouTube in terms of profit. As secure as investors felt before about placing ads with YouTube, they’ll feel even more secure in the fact that the user will have to take an active part to expedite the process of watching the clip/show they wanted to watch. Even if you choose to watch the smaller ads throughout the show, the user has to make notice of whatever ad is being placed there.
Frequenting Hulu quite often, when running into those ads, the longer ad at the beginning seems a lot more favorable than those interruptions while watching. According to TechCrunch, they won’t always be ads. Just someone who really wants their video to become viral. Really makes one wonder exactly how much something like that would even cost and how much people are out there with an excessive amount of spare change to throw around.
All in all, YouTube (and moreover Google) seems to be behind the times in terms of this little ad-dition to their site, but at least they’re taking a step in a better direction. If Hulu comes up with something more brilliant than this before Google does, I will be sorely disappointed. While I’m sure that users will be angry over this in the short term, people will quickly realize that if they’d like to keep it running, the site has to show some profitability or it’ll quickly go to the wayside and ask for donations.
And I’ve never seen those business models turn out well.
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