With the last day of SES Toronto passing on the 10th, there are quite a few things to talk about. One of which is the first keynote speaker of the event, Tara Hunt. She’s the author of “The Whuffie Factor” who is hailed by the founder of Wikipedia and the co-founder of Twitter to be the perfect author for a book about building business via social networks. One of the reasons for the endorsements is because she’s done just that.
Within the first section on their agenda, they jumped right into getting sites internationalized for the companies that targeted a number of countries or markets. Covering everything from technical keyword research to cross-border management issues. Great for the bigger business, but for more localized companies, this session provides little, unless they’re close to hitting it big.
Of day 1, I personally think the two most important sessions were about linkbait and Twitter. With linkbait, it seems to me that Tara Hunt should have been one of the speakers. The “Beyond Linkbait” session provided major tips on how a company should portray themselves online. Instead of caring a horrendous amount on getting that link, care about how that community or authority takes a look at them. Last thing you want is Biz Stone of Twitter mad at your company. While the publicity would be nice (regardless of the fact that you’re being slammed) wouldn’t you rather they be talking about it in a good sense?
Day two disappointingly started off with paid search coverage. While yes, paid search is a very good way to get that exposure for certain terms, it can end up being quite expensive. Not to mention a good deal of people ignore the paid search results entirely. Analytics coverage seemed like a much better topic to open up with as the analytics to any given site hold the information that shows the owner where people are coming from, what they’re searching for, how often they bounce away, and what pages they’re looking at. Google Webmasters is another incredible tool that should have been mentioned with resources on how to set it up.
Covering social media was also a big topic that everyone was on edge to see. There are an astounding amount of companies that are supposedly big game that are just missing the mark in the area. Also telling you which bits of social media are just falling off the wayside, this session was surely an eye opener to a good deal of attendees.
The last day was helpful to many, since the workshops seemed to be divided between the SEM and SEO aspects. The only problem is that you couldn’t attend both. Unless you had a friend go and take notes in one while you took notes in another. Needless to say, if you missed out on SES, you really did miss out.
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